KCA Journal of Business Management is a refereed academic journal published biannually by KCA University. The Journal publishes papers that are well grounded in the theory and practice of business relevant to scholars, educators, and practitioners of business.
Announcements
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Vol 1, No 1 (2008)
Table of Contents
Articles
| The Egg or the Chick first; saving or GDP Growth: Case for Kenya |
Abstract
PDF
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Abraham K Waithima |
1-10 |
| The use of Structural Equation Modelling (SEM) in Capital Structure Empirical Analysis |
Abstract
PDF
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Prof. Isaya Jairo |
11-35 |
| Impact of Globalization on the Human Resource Management Function in Developing Countries: A Case Study of Kenya Public Corporations |
Abstract
PDF
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Hazael Gachoka |
36-50 |
| Links between communication strategies and personal insurance covers: a case study of CFC–Life (Kenya) |
Abstract
PDF
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Rosemary Nyaole Kowour |
51-59 |
| Marketing Communications: How Strategic Advertising Enhances Good Customer Relations and Assures Brand Loyalty – The Case of Celtel, Tanzania |
Abstract
PDF
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Gozbert M Kakiziba |
60-81 |
